Canada is not one single beverage alcohol market.
Each province has its own commercial environment, consumers, trade dynamics and regulatory framework.
Our initial market focus is Ontario and Québec, with opportunities to support broader Canadian market development as appropriate.
Ontario represents one of Canada's largest and most important beverage alcohol markets.
Our Ontario market-development activities focus on identifying opportunities for brands within the province's retail, hospitality and trade environment.
We help our partners develop appropriate strategies for positioning, sales and brand growth.
Québec offers a distinctive and important market opportunity for international beverage alcohol brands.
Our presence and market-development activities in Québec allow us to support producers looking to establish and develop their brands in this market.
As brands develop, opportunities may exist to expand into additional Canadian markets.
Our objective is to build a strong foundation and pursue expansion strategically.
We help producers understand where their brand fits, where opportunities exist and how to develop the market effectively.
